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Part of our PRP and stem cell training relates to marketing technique. We offer this kind of training to assist doctors and clinics in getting the word out about the new regenerative medicine procedures they are offering. In light of the FDA’s recent announcement of plans to crack down on rogue PRP and stem cell clinics, we thought it appropriate to use this post to talk about marketing in such a way as to steer clear of the FDA.
Note that what you read in this post is not a license to offer regenerative medicine treatments you should not be offering. In fact, we are encouraging you to do the opposite. The best way to stay off the FDA’s radar is to offer PRP and stem cell treatments in accordance with current regulations. Stay within the boundaries and you will have nothing to worry about.
In a marketing sense, staying within the boundaries means being very clear about what you say and do. It means not stretching the truth about regenerative medicine or promising it as a cure-all for everything.
The first marketing tip is to confine your marketing only to those procedures you offer. Through your stem cell training course, you may have learned procedures aimed at helping alleviate chronic pain. You may have learned how to apply PRP and stem cell therapies to sport injuries. Do not market beyond the scope of your ability to treat.
If you have only learned to treat musculoskeletal injuries, do not market your services for hair loss or aesthetic applications. Go get training for those additional procedures before you start marketing them. Confining your marketing only to what you offer will prevent you from crossing the line into procedures that should be offered.
A lot of the problems surrounding regenerative medicine marketing are related to making promises that cannot be fulfilled. Making such promises leads patients to undergo treatment with unrealistic expectations. When they do not experience the results they were hoping for, they are left believing that regenerative medicine is quackery.
In some cases, making promises you cannot fulfill is grounds for litigation. That’s the last thing you want. So confine your marketing to talking about the potential of PRP and stem cell treatments without promising miracle results. If you plan to use studies and trials in your marketing, make sure they are legitimate and verifiable.
If your marketing program is effective, patients should begin contacting your practice for more information about regenerative medicine. Some will even come in for an initial consultation. This is where you need to be committed to practicing full disclosure.
Be absolutely upfront and truthful about everything you tell your patients. Tell them how treatment may or may not be able to help them. Be upfront about costs, the number of treatments you believe will be necessary, what recovery will be like, and so forth. Full disclosure protects you against accusations that you are trying to deceive your patients.
We believe marketing is critical to successfully offering regenerative medicine procedures in a clinical setting. Medicine is a business, and practices need to market if they are to introduce new patients to the services they offer. That’s why we teach marketing alongside PRP and stem cell procedures.
If you plan to attend a future ARMI stem cell training course, be prepared to get some marketing training. But also note that we offer full marketing services if you do not want to handle it yourself. Ask us about them when you contact us to enroll in training.